Cases in strategic marketing management an integrated approach

Cases in strategic marketing management an integrated approach

Bibliografiske detaljer
Hovedforfatter: McDonald, William J. Ph. D.
Format: Bog
Sprog:English
Udgivet: Upper Saddle River, N.J. Prentice Hall c1998.
Fag:
Marketing > Management > Case studies.
Marketing > Decision making > Case studies.
Marketing > Management > Computer programs.
Marketing > Decision making > Computer programs.