Cases in strategic marketing management an integrated approach

Cases in strategic marketing management an integrated approach

Manylion Llyfryddiaeth
Prif Awdur: McDonald, William J. Ph. D.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Upper Saddle River, N.J. Prentice Hall c1998.
Pynciau:
Marketing > Management > Case studies.
Marketing > Decision making > Case studies.
Marketing > Management > Computer programs.
Marketing > Decision making > Computer programs.