Cases in strategic marketing management an integrated approach

Cases in strategic marketing management an integrated approach

Dettagli Bibliografici
Autore principale: McDonald, William J. Ph. D.
Natura: Libro
Lingua:English
Pubblicazione: Upper Saddle River, N.J. Prentice Hall c1998.
Soggetti:
Marketing > Management > Case studies.
Marketing > Decision making > Case studies.
Marketing > Management > Computer programs.
Marketing > Decision making > Computer programs.