Style de citation APA (7e éd.)

McDonald, W. J. P. D. (1998). Cases in strategic marketing management: An integrated approach. Prentice Hall.

Style de citation Chicago (17e éd.)

McDonald, William J. Ph. D. Cases in Strategic Marketing Management: An Integrated Approach. Upper Saddle River, N.J: Prentice Hall, 1998.

Style de citation MLA (9e éd.)

McDonald, William J. Ph. D. Cases in Strategic Marketing Management: An Integrated Approach. Prentice Hall, 1998.