McDonald, W. J. P. D. (1998). Cases in strategic marketing management: An integrated approach. Prentice Hall.
Chicago Style (17. basım) AtıfMcDonald, William J. Ph. D. Cases in Strategic Marketing Management: An Integrated Approach. Upper Saddle River, N.J: Prentice Hall, 1998.
MLA (9th ed.) AtıfMcDonald, William J. Ph. D. Cases in Strategic Marketing Management: An Integrated Approach. Prentice Hall, 1998.
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