Consumer behavior implications for marketing strategy

Consumer behavior implications for marketing strategy

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Bibliografiske detaljer
Hovedforfatter: Hawkins, Del I.
Andre forfattere: Best, Roger J., Coney, Kenneth A.
Format: Bog
Sprog:English
Udgivet: Plano, Tex. Business Publications 1983.
Udgivelse:Rev. ed.
Fag:
Consumers > United States.
Consumer behavior > United States.
Market surveys > United States.