Consumer behavior implications for marketing strategy

Consumer behavior implications for marketing strategy

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Bibliographic Details
Main Author: Hawkins, Del I.
Other Authors: Best, Roger J., Coney, Kenneth A.
Format: Book
Language:English
Published: Plano, Tex. Business Publications 1983.
Edition:Rev. ed.
Subjects:
Consumers > United States.
Consumer behavior > United States.
Market surveys > United States.