APA (7th ed.) Citation

Luck, D. J., Ferrell, O., & Lucas, G. S. (1989). Marketing strategy and plans (3d ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Luck, David Johnstone, O.C Ferrell, and George S. Lucas. Marketing Strategy and Plans. 3d ed. Englewood Cliffs, New Jersey: Prentice-Hall, 1989.

MLA (9th ed.) Citation

Luck, David Johnstone, et al. Marketing Strategy and Plans. 3d ed. Prentice-Hall, 1989.