Marketing strategy and plans

Marketing strategy and plans

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Bibliographic Details
Main Author: Luck, David Johnstone
Other Authors: Ferrell, O.C, Lucas, George S.
Format: Book
Language:English
Published: Englewood Cliffs, New Jersey Prentice-Hall c1989.
Edition:3d ed.
Subjects:
Marketing > United States > Management.
Marketing > United States > Management > Case studies.