Communication and persuasion psychological studies of opinion change

Manylion Llyfryddiaeth
Prif Awdur:	Hovland, Carl Iver 1912-
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	New Haven Yale University Press 1953.
Pynciau:	Communication. Persuasion (Rhetoric) Psychology, Applied.