Conceptual readings in the marketing economy

Détails bibliographiques
Auteur principal:	Narver, John C. (comp.)
Autres auteurs:	Savitt, Ronald (joint comp.)
Format:	Livre
Langue:	English
Publié:	New York Holt Rinehart and Winston, [1971]
Collection:	Holt, Rinehart and Winston marketing series
Sujets:	Marketing > Addresses, essays, lectures.