Conceptual readings in the marketing economy

Manylion Llyfryddiaeth
Prif Awdur:	Narver, John C. (comp.)
Awduron Eraill:	Savitt, Ronald (joint comp.)
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	New York Holt Rinehart and Winston, [1971]
Cyfres:	Holt, Rinehart and Winston marketing series
Pynciau:	Marketing > Addresses, essays, lectures.