APA (7. basım) Alıntı

Dirksen, C. J., Kroeger, A., & Nicosia, F. M. (1977). Advertising principles, problems, and cases (5th ed.). R. D. Irwin.

Chicago Style (17. basım) Atıf

Dirksen, Charles J., Arthur Kroeger, ve Francesco M. Nicosia. Advertising Principles, Problems, and Cases. 5th ed. Homewood, Ill: R. D. Irwin, 1977.

MLA (9th ed.) Atıf

Dirksen, Charles J., et al. Advertising Principles, Problems, and Cases. 5th ed. R. D. Irwin, 1977.