Advertising principles, problems, and cases

Advertising principles, problems, and cases

Bibliografski detalji
Glavni autor: Dirksen, Charles J.
Daljnji autori: Kroeger, Arthur 1908- (joint author.), Nicosia, Francesco M. (joint author.)
Format: Knjiga
Jezik:English
Izdano: Homewood, Ill. R. D. Irwin 1977.
Izdanje:5th ed.
Teme:
Advertising.
Advertising > Case studies.