Marketing management a planning approach.

Bibliographische Detailangaben
1. Verfasser:	Hughes, G. David
Format:	Buch
Sprache:	English
Veröffentlicht:	Reading, Mass., Manila Addison-Wesley Pub. Co. Addison-Wesley c1978.
Schriftenreihe:	Addison-Wesley series in marketing
Schlagworte:	Marketing > Management. Marketing > Management > Case studies. Marketing.
Online Zugang:	Table of contents only