Strategic management of technology and innovation.

Strategic management of technology and innovation.

Détails bibliographiques
Auteur principal: Burgelman, Robert A.
Autres auteurs: Maidique, Modesto A. (joint author.), Wheelwright, Steven C. 1943- (joint author.)
Format: Livre
Langue:English
Publié: Chicago Irwin c1996.
Édition:2nd ed.
Sujets:
Technological innovations > Management.
New products > Management.
High technology industries > Management.