Strategic management of technology and innovation.

Strategic management of technology and innovation.

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Dades bibliogràfiques
Autor principal: Burgelman, Robert A.
Altres autors: Maidique, Modesto A. (joint author.), Wheelwright, Steven C. 1943- (joint author.)
Format: Llibre
Idioma:English
Publicat: Chicago Irwin c1996.
Edició:2nd ed.
Matèries:
Technological innovations > Management.
New products > Management.
High technology industries > Management.