Strategic management of technology and innovation.

Strategic management of technology and innovation.

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Detalles Bibliográficos
Autor principal: Burgelman, Robert A.
Otros Autores: Maidique, Modesto A. (joint author.), Wheelwright, Steven C. 1943- (joint author.)
Formato: Libro
Lenguaje:English
Publicado: Chicago Irwin c1996.
Edición:2nd ed.
Materias:
Technological innovations > Management.
New products > Management.
High technology industries > Management.