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The journal of product & brand management.

Bibliographic Details
New Title:Journal of product & brand management
Previous Title:Pricing strategy and practice
Corporate Author: MCB University Press
Format: Electronic Resource
Language:English
Subjects:
Branding (Marketing) > Periodicals.
Advertising > Brand name products > Periodicals.
New products > Management > Periodicals.
New products > Marketing > Periodicals.
Online Access:Available for UP System via Emerald eJournals Premier