The journal of product & brand management.

Dades bibliogràfiques
Nou títol:	Journal of product & brand management
Títol anterior:	Pricing strategy and practice
Autor corporatiu:	MCB University Press
Format:	Electronic Resource
Idioma:	English
Matèries:	Branding (Marketing) > Periodicals. Advertising > Brand name products > Periodicals. New products > Management > Periodicals. New products > Marketing > Periodicals.
Accés en línia:	Available for UP System via Emerald eJournals Premier