The journal of product & brand management.

Dettagli Bibliografici
Nuovo titolo:	Journal of product & brand management
Titolo precedente:	Pricing strategy and practice
Ente Autore:	MCB University Press
Natura:	Electronic Resource
Lingua:	English
Soggetti:	Branding (Marketing) > Periodicals. Advertising > Brand name products > Periodicals. New products > Management > Periodicals. New products > Marketing > Periodicals.
Accesso online:	Available for UP System via Emerald eJournals Premier