The journal of product & brand management.

Bibliographische Detailangaben
Späterer Titel:	Journal of product & brand management
Vorheriger Titel:	Pricing strategy and practice
Körperschaft:	MCB University Press
Format:	Electronic Resource
Sprache:	English
Schlagworte:	Branding (Marketing) > Periodicals. Advertising > Brand name products > Periodicals. New products > Management > Periodicals. New products > Marketing > Periodicals.
Online Zugang:	Available for UP System via Emerald eJournals Premier