The effect of greenwashing awareness on consumer behaviour towards organically-labelled foods among generation Z Filipinos

The growing concerns of consumers on the environment, food safety, animal welfare, and human health have resulted in the increase in the interest and demand for organically-produced foods. However, with the rise of the green market, some companies capitalize on this opportunity for their personal in...

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Bibliographic Details

Main Author:	Samaniego, Claire Anne D. (Author)
Other Authors:	Gonzales, Benjamin A. (adviser.)
Resource Type:	Thesis
Language:	English
Published:	Quezon City College of Home Economics, University of the Philippines Diliman 2023.
Subjects:	Greenwashing > Philippines. Consumer behavior > Philippines. Natural foods > Philippines. Generation Z > Philippines > Food.