M Marketing

"Throughout this edition numerous examples of how students engage in marketing activities every day of their lives-either as consumers or sellers of a product or service. In addition to providing the traditional study and reinforcement tools of most principles of marketing products, we also off...

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书目详细资料
Main Authors: Grewal, Dhruv (Author), Levy, Michael 1950- (Author)
格式: 图书
语言:English
出版: New York, NY McGraw-Hill Education [2021]
版:Seventh edition.
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