M Marketing

"Throughout this edition numerous examples of how students engage in marketing activities every day of their lives-either as consumers or sellers of a product or service. In addition to providing the traditional study and reinforcement tools of most principles of marketing products, we also off...

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Bibliografiska uppgifter
Huvudupphovsmän: Grewal, Dhruv (Författare, medförfattare), Levy, Michael 1950- (Författare, medförfattare)
Materialtyp: Bok
Språk:English
Publicerad: New York, NY McGraw-Hill Education [2021]
Upplaga:Seventh edition.
Ämnen: