M Marketing

"Throughout this edition numerous examples of how students engage in marketing activities every day of their lives-either as consumers or sellers of a product or service. In addition to providing the traditional study and reinforcement tools of most principles of marketing products, we also off...

Ausführliche Beschreibung

Bibliographische Detailangaben
Hauptverfasser: Grewal, Dhruv (VerfasserIn), Levy, Michael 1950- (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: New York, NY McGraw-Hill Education [2021]
Ausgabe:Seventh edition.
Schlagworte: