M Marketing
"Throughout this edition numerous examples of how students engage in marketing activities every day of their lives-either as consumers or sellers of a product or service. In addition to providing the traditional study and reinforcement tools of most principles of marketing products, we also off...
| Autores principales: | , |
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| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
New York, NY
McGraw-Hill Education
[2021]
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| Edición: | Seventh edition. |
| Materias: |