Contemporary advertising and integrated marketing communications

"Contemporary Advertising and Integrated Marketing Communications was written for under-graduate students in liberal arts, journalism, mass communication, and business schools. However, because of its practical, hands-on approach, depth of coverage, and marketing management emphasis, it is also...

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Những tác giả chính:	Arens, William F. (Tác giả), Weigold, Michael F. 1958- (Tác giả)
Định dạng:	Sách
Ngôn ngữ:	English
Được phát hành:	New York, NY McGraw-Hill Education [2021]
Phiên bản:	Sixteenth edition.
Những chủ đề:	Advertising.