Essentials of marketing a marketing strategy planning approach
"This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This edition we focused on (1) marketing analytics, (2) currency, and (3) active learning"-- Provided by publis...
| Autori principali: | , , |
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| Natura: | Libro |
| Lingua: | English |
| Pubblicazione: |
New York, NY
McGraw-Hill Education
[2021]
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| Edizione: | 17th edition. |
| Soggetti: |