Essentials of marketing a marketing strategy planning approach

Essentials of marketing a marketing strategy planning approach

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"This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This edition we focused on (1) marketing analytics, (2) currency, and (3) active learning"-- Provided by publis...

Szczegółowa specyfikacja

Opis bibliograficzny
Główni autorzy: Perreault, William D. (Autor), Cannon, Joseph P. (Autor), McCarthy, E. Jerome (Edmund) (Autor)
Format: Książka
Język:English
Wydane: New York, NY McGraw-Hill Education [2021]
Wydanie:17th edition.
Hasła przedmiotowe:
Marketing.