Essentials of marketing a marketing strategy planning approach

"This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This edition we focused on (1) marketing analytics, (2) currency, and (3) active learning"-- Provided by publis...

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Bibliographic Details

Main Authors:	Perreault, William D. (Author), Cannon, Joseph P. (Author), McCarthy, E. Jerome (Author)
Resource Type:	Book
Language:	English
Published:	New York, NY McGraw-Hill Education [2021]
Edition:	17th edition.
Subjects:	Marketing.