APA-referens (7:e uppl.)

Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2021). Essentials of marketing: A marketing strategy planning approach (17th edition.). McGraw-Hill Education.

Chicago-referens (17:e uppl.)

Perreault, William D., Joseph P. Cannon, och E. Jerome McCarthy. Essentials of Marketing: A Marketing Strategy Planning Approach. 17th edition. New York, NY: McGraw-Hill Education, 2021.

MLA-referens (9:e uppl.)

Perreault, William D., et al. Essentials of Marketing: A Marketing Strategy Planning Approach. 17th edition. McGraw-Hill Education, 2021.