Branded content the fateful merging of media and marketing

"This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands' own media, native advertising and the integration of branded content across film, television, journali...

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Bibliografische gegevens
Hoofdauteur: Hardy, Jonathan 1963- (Auteur)
Formaat: Boek
Taal:English
Gepubliceerd in: Abingdon, Oxon, [England] Routledge 2022.
Onderwerpen: