Branded content the fateful merging of media and marketing
"This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands' own media, native advertising and the integration of branded content across film, television, journali...
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| פורמט: | ספר |
| שפה: | English |
| יצא לאור: |
Abingdon, Oxon, [England]
Routledge
2022.
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