Branded content the fateful merging of media and marketing

Branded content the fateful merging of media and marketing

"This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands' own media, native advertising and the integration of branded content across film, television, journali...

Descripció completa

Dades bibliogràfiques
Autor principal: Hardy, Jonathan 1963- (Autor)
Format: Llibre
Idioma:English
Publicat: Abingdon, Oxon, [England] Routledge 2022.
Matèries:
Product placement in mass media.
Branding (Marketing)
Internet marketing.
Internet advertising.
Marketing > Technological innovations.
Advertising > Technological innovations.
Marketing > Moral and ethical aspects.
Advertising > Moral and ethical aspects.