Direct marketing design 2 creativity in direct response advertising

Direct marketing design 2 creativity in direct response advertising

Bibliographic Details
Corporate Author: Direct Marketing Creative Guild (U.S.)
Other Authors: Harbert, Richard N. (Editor)
Format: Book
Language:English
Published: New York PBC International, Inc. [1988]
Subjects:
Direct marketing.
Mail-order business.
Advertising layout and typography.
Commercial art > United States.
Advertising, Direct-mail.