Direct marketing design 2 creativity in direct response advertising

Detalles Bibliográficos
Autor Corporativo:	Direct Marketing Creative Guild (U.S.)
Outros autores:	Harbert, Richard N. (Editor)
Formato:	Libro
Idioma:	English
Publicado:	New York PBC International, Inc. [1988]
Subjects:	Direct marketing. Mail-order business. Advertising layout and typography. Commercial art > United States. Advertising, Direct-mail.