Competing on Internet time lessons from Netscape and its battle with Microsoft

In this analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, Michael Cusumano and David Yoffie draw vital lessons from Netscape, the first pure Internet company, and show how it employs the techniques of "judo strategy" in its pitched battle w...

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Manylion Llyfryddiaeth
Prif Awduron: Cusumano, Michael A. 1954- (Awdur), Yoffie, David B. (Awdur)
Fformat: Llyfr
Iaith:Saesneg
Cyhoeddwyd: New York, NY The Free Press, a division of Simon & Schuster Inc. [1998]
Pynciau: