The videostyle of Philippine senatorial candidates in the 2004 elections

The videostyle of Philippine senatorial candidates in the 2004 elections

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The study explores the videostyle of senatorial candidates in the Philippines during the 2004 national elections through content analysis of their televised political spot ads and by using Hall's culture context theory and Hofstede's individualism/collectivism dimension of cultural differe...

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Bibliografiske detaljer
Udgivet i:Plaridel : A Philippine Journal of Communication, Media, and Society
Hovedforfatter: Choa, Kane Errol C. (Author)
Format: Analytics
Sprog:English
Udgivet: 2007.
Fag:
Television in politics > Philippines.
Political campaigns > Philippines.
Advertising, Political > Philippines.
Online adgang:https://forms.gle/KZjBv7aRtY6jiL5E9