Cracking the code leveraging consumer psychology to drive profitability

Covers fundamental topics, such as new product management, marketing mix strategy, marketing communications and advertising, social media, and experiential marketing.

Bibliographic Details

Corporate Author:	Gale Group
Other Authors:	Posavac, Steven S. 1969- (Editor)
Resource Type:	Electronic Resource
Language:	English
Published:	Armonk, N.Y. M.E. Sharpe [2012]
Series:	Gale virtual reference library
Subjects:	Consumer behavior. Marketing > Management.
Online Access:	zAvailable for University of the Philippines Baguio with URL: https://go.gale.com/ps/i.do?p=GVRL&sw=w&u=phdiliman&v=2.1&it=aboutBook&id=GALE%7C5ROT&sid=bookmark-GVRL. Click here to request