Cita APA (7th ed.)

Morrison, M. A., Haley, E., Sheehan, K. B., & Taylor, R. E. (2002). Using qualitative research in advertising: Strategies, techniques, and applications. Sage Publications, Inc.

Cita Chicago (17th ed.)

Morrison, Margaret A., Eric Haley, Kim Bartel Sheehan, i Ronald E. Taylor. Using Qualitative Research in Advertising: Strategies, Techniques, and Applications. Thousand Oaks, California: Sage Publications, Inc, 2002.

Cita MLA (9th ed.)

Morrison, Margaret A., et al. Using Qualitative Research in Advertising: Strategies, Techniques, and Applications. Sage Publications, Inc, 2002.