Advertising and integrated brand promotion

Advertising and integrated brand promotion

书目详细资料
Main Authors: O'Guinn, Thomas C. (Author), Allen, Chris T. (Author), Scheinbaum, Angeline Close (Author), Semenik, Richard J. (Author)
格式: 图书
语言:English
出版: Boston, MA, USA Cengage [2019]
版:Eighth edition.
主题:
Advertising.
Advertising media planning.