Advertising and integrated brand promotion

ग्रंथसूची विवरण
मुख्य लेखकों:	O'Guinn, Thomas C. (लेखक), Allen, Chris T. (लेखक), Scheinbaum, Angeline Close (लेखक), Semenik, Richard J. (लेखक)
स्वरूप:	पुस्तक
भाषा:	English
प्रकाशित:	Boston, MA, USA Cengage [2019]
संस्करण:	Eighth edition.
विषय:	Advertising. Advertising media planning.