Advertising and integrated brand promotion

Advertising and integrated brand promotion

Xehetasun bibliografikoak
Egile Nagusiak: O'Guinn, Thomas C. (Egilea), Allen, Chris T. (Egilea), Scheinbaum, Angeline Close (Egilea), Semenik, Richard J. (Egilea)
Formatua: Liburua
Hizkuntza:English
Argitaratua: Boston, MA, USA Cengage [2019]
Edizioa:Eighth edition.
Gaiak:
Advertising.
Advertising media planning.