Advertising and integrated brand promotion

Dades bibliogràfiques
Autors principals:	O'Guinn, Thomas C. (Autor), Allen, Chris T. (Autor), Scheinbaum, Angeline Close (Autor), Semenik, Richard J. (Autor)
Format:	Llibre
Idioma:	English
Publicat:	Boston, MA, USA Cengage [2019]
Edició:	Eighth edition.
Matèries:	Advertising. Advertising media planning.