Advertising and integrated brand promotion

Advertising and integrated brand promotion

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מידע ביבליוגרפי
Main Authors: O'Guinn, Thomas C. (Author), Allen, Chris T. (Author), Scheinbaum, Angeline Close (Author), Semenik, Richard J. (Author)
פורמט: ספר
שפה:English
יצא לאור: Boston, MA, USA Cengage [2019]
מהדורה:Eighth edition.
נושאים:
Advertising.
Advertising media planning.