Advertising and integrated brand promotion

Advertising and integrated brand promotion

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Detalles Bibliográficos
Main Authors: O'Guinn, Thomas C. (Author), Allen, Chris T. (Author), Scheinbaum, Angeline Close (Author), Semenik, Richard J. (Author)
Formato: Libro
Idioma:English
Publicado: Boston, MA, USA Cengage [2019]
Edición:Eighth edition.
Subjects:
Advertising.
Advertising media planning.