APA (7. basım) Alıntı

O'Guinn, T. C., Allen, C. T., Scheinbaum, A. C., & Semenik, R. J. (2019). Advertising and integrated brand promotion (Eighth edition.). Cengage.

Chicago Style (17. basım) Atıf

O'Guinn, Thomas C., Chris T. Allen, Angeline Close Scheinbaum, ve Richard J. Semenik. Advertising and Integrated Brand Promotion. Eighth edition. Boston, MA, USA: Cengage, 2019.

MLA (9th ed.) Atıf

O'Guinn, Thomas C., et al. Advertising and Integrated Brand Promotion. Eighth edition. Cengage, 2019.