APA način citiranja (7. izdanje)

O'Guinn, T. C., Allen, C. T., Scheinbaum, A. C., & Semenik, R. J. (2019). Advertising and integrated brand promotion (Eighth edition.). Cengage.

Čikaški stil citiranja (17. izdanje)

O'Guinn, Thomas C., Chris T. Allen, Angeline Close Scheinbaum, i Richard J. Semenik. Advertising and Integrated Brand Promotion. Eighth edition. Boston, MA, USA: Cengage, 2019.

MLA način citiranja (9. izdanje)

O'Guinn, Thomas C., et al. Advertising and Integrated Brand Promotion. Eighth edition. Cengage, 2019.