O'Guinn, T. C., Allen, C. T., Scheinbaum, A. C., & Semenik, R. J. (2019). Advertising and integrated brand promotion (Eighth edition.). Cengage.
Citación estilo ChicagoO'Guinn, Thomas C., Chris T. Allen, Angeline Close Scheinbaum, and Richard J. Semenik. Advertising and Integrated Brand Promotion. Eighth edition. Boston, MA, USA: Cengage, 2019.
Cita MLAO'Guinn, Thomas C., et al. Advertising and Integrated Brand Promotion. Eighth edition. Cengage, 2019.
Warning: These citations may not always be 100% accurate.