Cita APA (7th ed.)

O'Guinn, T. C., Allen, C. T., Scheinbaum, A. C., & Semenik, R. J. (2019). Advertising and integrated brand promotion (Eighth edition.). Cengage.

Cita Chicago (17th ed.)

O'Guinn, Thomas C., Chris T. Allen, Angeline Close Scheinbaum, i Richard J. Semenik. Advertising and Integrated Brand Promotion. Eighth edition. Boston, MA, USA: Cengage, 2019.

Cita MLA (9th ed.)

O'Guinn, Thomas C., et al. Advertising and Integrated Brand Promotion. Eighth edition. Cengage, 2019.