Cita APA

O'Guinn, T. C., Allen, C. T., Scheinbaum, A. C., & Semenik, R. J. (2019). Advertising and integrated brand promotion (Eighth edition.). Cengage.

Citación estilo Chicago

O'Guinn, Thomas C., Chris T. Allen, Angeline Close Scheinbaum, and Richard J. Semenik. Advertising and Integrated Brand Promotion. Eighth edition. Boston, MA, USA: Cengage, 2019.

Cita MLA

O'Guinn, Thomas C., et al. Advertising and Integrated Brand Promotion. Eighth edition. Cengage, 2019.