Integrating art and creativity into business practice

Integrating art and creativity into business practice

"This book brings together high quality academic and applied research on why and how art and creativity may integrate into business practices, influence innovation patterns, new entrepreneurial dynamics and mindsets and value creation capacity of private and public organizations. Including Feat...

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Bibliographic Details
Other Authors: Schiuma, Giovanni (Editor), Lerro, Antonio (Editor)
Format: Electronic Resource
Language:English
Published: Hershey, PA Business Science Reference [2017]
Subjects:
Organizational change.
Creative ability in business.
Art > Economic aspects.
Electronic books.
Online Access:https://bit.ly/38Xsqoq