Integrating art and creativity into business practice

"This book brings together high quality academic and applied research on why and how art and creativity may integrate into business practices, influence innovation patterns, new entrepreneurial dynamics and mindsets and value creation capacity of private and public organizations. Including Feat...

Full description

Bibliographic Details

Other Authors:	Schiuma, Giovanni (Editor), Lerro, Antonio (Editor)
Resource Type:	Electronic Resource
Language:	English
Published:	Hershey, PA Business Science Reference [2017]
Subjects:	Organizational change. Creative ability in business. Art > Economic aspects. Electronic books.
Online Access:	https://bit.ly/38Xsqoq