Socio-economic perspectives on consumer engagement and buying behavior

Socio-economic perspectives on consumer engagement and buying behavior

"This book provides some insights on new dimensions and emerging contexts on the socioeconomic perspectives on the consumer engagement and behavior and marketing 4.0, consumer information system, surveillance in service encounters, e-commerce. This book demonstrates fundamental concepts on cons...

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Détails bibliographiques
Autres auteurs: Kaufmann, Hans Ruediger 1958- (Éditeur intellectuel), Panni, Mohammad Fateh Ali Khan 1981- (Éditeur intellectuel)
Format: Electronic Resource
Langue:English
Publié: Hershey Business Science Reference [2017]
Sujets:
Consumer behavior.
Customer relations.
Electronic commerce.
Electronic books.
Accès en ligne:https://bit.ly/3AcmPpW