Socio-economic perspectives on consumer engagement and buying behavior

Socio-economic perspectives on consumer engagement and buying behavior

"This book provides some insights on new dimensions and emerging contexts on the socioeconomic perspectives on the consumer engagement and behavior and marketing 4.0, consumer information system, surveillance in service encounters, e-commerce. This book demonstrates fundamental concepts on cons...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Άλλοι συγγραφείς: Kaufmann, Hans Ruediger 1958- (Επιμελητής έκδοσης), Panni, Mohammad Fateh Ali Khan 1981- (Επιμελητής έκδοσης)
Μορφή: Electronic Resource
Γλώσσα:English
Έκδοση: Hershey Business Science Reference [2017]
Θέματα:
Consumer behavior.
Customer relations.
Electronic commerce.
Electronic books.
Διαθέσιμο Online:https://bit.ly/3AcmPpW