Socio-economic perspectives on consumer engagement and buying behavior

"This book provides some insights on new dimensions and emerging contexts on the socioeconomic perspectives on the consumer engagement and behavior and marketing 4.0, consumer information system, surveillance in service encounters, e-commerce. This book demonstrates fundamental concepts on cons...

وصف كامل

التفاصيل البيبلوغرافية
مؤلفون آخرون: Kaufmann, Hans Ruediger 1958- (المحرر), Panni, Mohammad Fateh Ali Khan 1981- (المحرر)
التنسيق: Electronic Resource
اللغة:English
منشور في: Hershey Business Science Reference [2017]
الموضوعات:
الوصول للمادة أونلاين:https://bit.ly/3AcmPpW