Marketing strategy a decision-focused approach

书目详细资料
主要作者:	Walker, Orville C. Jr (Author)
其他作者:	Mullins, John W. (John Walker)
格式:	图书
语言:	English
出版:	New York, NY McGraw-Hill/Irwin [2011]
版:	Seventh edition.
主题:	Marketing > Management.