Marketing strategy a decision-focused approach

Marketing strategy a decision-focused approach

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Detalles Bibliográficos
Autor Principal: Walker, Orville C. Jr (Author)
Outros autores: Mullins, John W. (John Walker)
Formato: Libro
Idioma:English
Publicado: New York, NY McGraw-Hill/Irwin [2011]
Edición:Seventh edition.
Subjects:
Marketing > Management.