APA (7th ed.) Citation

Walker, O. C. J., & Mullins, J. W. (2011). Marketing strategy: A decision-focused approach (Seventh edition.). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Walker, Orville C. Jr, and John W. Mullins. Marketing Strategy: A Decision-focused Approach. Seventh edition. New York, NY: McGraw-Hill/Irwin, 2011.

MLA (9th ed.) Citation

Walker, Orville C. Jr, and John W. Mullins. Marketing Strategy: A Decision-focused Approach. Seventh edition. McGraw-Hill/Irwin, 2011.