Walker, O. C. J., & Mullins, J. W. (2011). Marketing strategy: A decision-focused approach (Seventh edition.). McGraw-Hill/Irwin.
Chicago Style (17. basım) AtıfWalker, Orville C. Jr, ve John W. Mullins. Marketing Strategy: A Decision-focused Approach. Seventh edition. New York, NY: McGraw-Hill/Irwin, 2011.
MLA (9th ed.) AtıfWalker, Orville C. Jr, ve John W. Mullins. Marketing Strategy: A Decision-focused Approach. Seventh edition. McGraw-Hill/Irwin, 2011.
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